Strikingly is a website builder that allows the user, with little or no development experience, to create mobile optimized websites “within minutes”. The company takes a mobile-first approach, allowing users to create websites that are enhanced for viewing across all devices including desktops, tablets, and smartphones. The website builder also includes built-in SEO features, social media plug-ins, page analytics, and form/email collecting functionalities. The product is aimed at both individuals and small businesses and has mainly been used to showcase portfolios, digital resumes, events, startup projects, and to create personal branding websites. In early 2014, Strikingly also launched its one-click site builder with Facebook and LinkedIn, allowing users to build mobile-optimized web pages quickly. The builder pulls information like profile pictures, location, contact information, and work experience from the social media page to create a mobile-optimized website.